We start with your commercial goals, identify barriers to those goals and then determine communication ideas and distribution channels to overcome them.
We generate ideas that are relevant to your audience, aligned to your brand and disruptive of your category. We then put these ideas at the heart of our communication strategies and express them through content and stories that we distribute at the digital speed of culture.
The media matters more than ever. While many PR agencies have traded away this expertise, with our heritage in journalism and PR we know to work with media owners and publishers for maximum impact and reach…. On line, and in traditional electronic and print channels.
Reputations and trust take years to build – and can be lost in days. Crisis management starts well before you have a problem and our Chairman, Chris Savage effectively ‘wrote the script’ on how this can be done. We can help you anticipate vulnerabilities and can provid strategic counsel on a variety of crisis situations.
We understand the machinery and metrics of ‘social’. And how to drive campaigns that deliver more than likes. We know what drives organic reach and how to amplify activity with paid social advertising.
Content is still king (and queen). Consumers respond to it and brand owners need it. We create interesting dynamic content that gets your customers or consumer engaged.
Whether ‘micro’ or ‘macro’, influencers can have significant impact. But they need to be rigorously managed; we know how to select, negotiate with and manage category influencers to deliver tangible business impact.
We conceptualise, generate and manage all aspects of brand experiences and events to inform content and engage your audience.
Our founding clients were in the wellbeing and health category And we’ve boasted a strong roster of leading wellness brands ever since- and this remains a deep specialisation today. Our founder Gill Fish, is a published author and has unmatched expertise and credentials in the category.